Hyundai and Kia have a strange, symbiotic relationship. They share factories, parts as well as engineering knowhow and product testing duties. And yet they remain separate entities with their own marketing, distribution and styling departments.
Michael Sprague, Kia’s VP for marketing and communication describes their relationships to the New York Times likes this:
“Kia Motors America operates as a completely separate sales, marketing and distribution organization in the United States. [Hyundai and Kia share engineering efficiencies] similar in many ways to other global automakers.”
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